Category Archives: Ecommerce for home-makers Crafts

How to Take High Quality Photos That will Sell Your Crafts

One of the most important things is that the quality of your photos can make a huge difference in selling your craft. Many new craft business owners don’t understand this and they use lower quality photos because they’re in a hurry, or don’t own a good camera, or they’re just not aware of how much influence a good photo can sell and therefore what prices you can charge.

High Quality Photos

The quality of your photos can absolutely affect the success of your online crop business. You need good, clean and attractive photos to succeed at selling handmade products online. It just won’t happen unless you do have high-quality photos.

Here are some tips for taking high-quality photos to sell your crafts

  1. Use a decent camera.

You don’t really need to have an expensive camera or be an expert photographer, to take good photos of your craft products. Basically you just need a camera that will take sharp photos and show off the detail of your work. A smart phone with a good, 8-mega-pixel camera should do.

If you use an inferior camera, you can run the risk of not being able to get a clear focused picture. Photos with grainy, shadows or backgrounds that are out of focus detract from your work. You might as will list the item for sale without a photo rather than listing it with the poor photo, because of poor photo discourages a customer from buying it.

  1. Shoot your photos in good light.

The best thing to do to ensure you get good photos is to shoot them in good, direct light. There are numerous ways you can accomplish this and you don’t need fancy or expensive equipment.

The easiest way to get good lighting is to take your camera outside on an overcast day. A slightly cloudier gray day gives you the direct light that’s not too bright or glaring, and usually results in stunning photos.

If it’s raining or you don’t have a good place to take photos outside you can get the same effect by shooting on a windowsill. A white windowsill with no curtains or blinds makes it ideal place to take pictures of your crafts.

On top of that, if you want to ensure good lighting but the weather is a corroborating, or you need to take a photo at night, you can build a light box inexpensively. There are lots of tutorials online for building them.

  1. Use simple backgrounds.

If you’re photographing your craft product, you want your creative work to be the star of the photo. Shooting photos with civil backgrounds ensures that the focus is your handmade product.

Plain white walls and hard surfaces make wonderful backgrounds for photos of your crafts. You can use such things like flat stones, brick walls and grassy fields. Avoid busy and complicated backgrounds like colorful flower gardens or pattern fabric that distract customers from the purpose of the photo.

  1. Use a limited number of props.

Using a limited number of props in your crafts photos is the same concept as a simple background. Sometimes a prop can enhance a photo and show off an item but other times props just get in the way and detract.

A good product to use when photographing a handmade ring is a metal ring size or mannequin hand. Bad props distract the customer from the main attraction such as other rings that are not for sale in that listing or piles of other jewelry or a full mannequin figure.

A good rule of thumb is to remember to keep it simple. This way you ensure the potential buyers are focused solely on the item for sale and not of the props.

  1. Wearable products should be modeled.

When you’re selling wearable handmade products, such as a hat or scarf, jewelry, or sweaters, you should have them modeled in your photographs. Being able to see what an item will look like on someone really helps to sell the garment or the piece. Think about all the clothing catalogs and websites that you’ve used in the past to purchase items. All of them are modeled.

You don’t have to hire a professional model to get good photos of your wearable items. Anyone can model and do a great job. They just need to look clean, presentable and happy. You can ask friends or family of all ages to model for you.

Models wearing simple close, neutral colors and minimal makeup and jewelry help keep the focus on the items you are trying to sell.

  1. Edit your photos.

Once you taken a good selection of photos, upload them to your computer and use in editing program of your choice to make them even better. A few simple changes make a big difference in the quality of your photos.

Cropping the photos can really help to focus on the craft product. Cut out any extraneous background or anything that shouldn’t be in the photo.

Adjust the lighting and the photos to brighten them or to enhance their colors. They may appear different in the photo that in real life so you will want to do this. You want your photos to offer the most true to life presentation of the product as possible.

Using these simple tips, you can really learn to take great, high quality photos of your craft products. Remember to take your photos seriously as you do your descriptions, pricing and everything else involved in selling online.

The photo is probably the first thing a customer will see so make sure that they won’t easily forget so they will purchase even more.

How to Price Homemade Craft Items

A most frequent aspect of selling any handmade product is pricing. Even if you have a great formula and strong market research, it can still be a tough issue especially if you are just starting out with a brand-new product line.

Homemade Craft Items

The most commonly used formula

The following formula is the most commonly used formula for pricing crafts. With a retail conversion, it allows artists to make at least 50% profit margin. It’s always a good idea to keep a wide profit margin so you don’t risk losing money through sales or any other promotion.

The most common use formula on pricing crafts is:

Materials + time + overhead costs (warehouse space, office supplies) = minimum base price.

Here’s an example using this formula.

Card making materials ($2.70) + time ( 15 minutes…$3.75 for a $15/hour rate) + overhead costs ($1.00… There are minimal overhead costs here) = $7.45.

Be honest about the cost for all of your materials and how much time it takes to make a piece and how much your time is worth.

To figure the retail price, many people recommend multiplying the base price by 2.5 or 3.

For the above example a 2.5 multiply would be $7.45 X 2.5 + $18.62.

You may want to round this total up to $19 to keep things simple

Other pricing aspects to consider

The above formula does not take any of the following fees into consideration. You may sell online or at local events or at craft shows but it’s important to take any additional fees into consideration.

Easy and PayPal fees

When you’re selling items through Etsy it is important to consider the fees and the easiest way to work these in the initial base formula is:

Minimum base cost ($7.45) + Etsy fee (3.5% = $0.26) + PayPal fee (2.9% + $0.30 = $0.52) = $8.23

The new retail price for 2.5 will be $8.23 X2.5 = $20.58 (again, you may choose to round us up to $21)

Taxes and credit card fees

When you are selling at a craft show or another local event, it is important to consider whatever state taxes and credit card fees there are. Sales tax does vary from state to state. The information can be easily accessed online. The type of credit card reader that you choose will determine what your credit card fees are. Typically state sales tax + credit card fees= almost exactly what Etsy and PayPal fees costs so I keep craft show fairs and Easy prices the same. It may not be true if you run the math so to try to do this before setting local pricing.

Compare prices for similar items

When you’re first starting out selling crafts or offering a new product line, it is helpful to compare prices for a similar item. Anything handmade recommends not lowering your own prices to meet the prices of your competitors unless you can find a way to meet this price point and not lose money.

Sometimes competitors are offering cheaper products than you are. You may stay ahead by providing a higher quality alternative. On the other hand, some competitors offer expensive one-of-a-kind versions. You will be able to provide more affordable and just as high quality alternatives. But don’t sell yourself short.

Bulk and wholesale pricing

A number of artists offer bulk and wholesome pricing. This is applicable for consignment deals or local boutique offers, large events, weddings and more. It’s up to you to offer this and what your pricing scale will be. Here are some common options.

One of the most common formulas for wholesale pricing is to multiply your base by two. If we take the earlier example your wholesale price would be as follows:

Minimum base price ($7.45) X 2 = $14.90.

Some artists choose a wholesale pricing scale. For example:

Orders of $0.25 or more will get the X 2 pricing per box.

Orders of $0.50 or more will get a X 1.75 pricing per box at $13.03 per box.

Orders of 100 sets or more will get a 1.5 pricing per box at $11.18 per box.

The advantage of purchasing wholesale supplies

A good way to keep your prices down and still make a profit is to purchase wholesale supplies. If you are just starting out, it may be rough if you haven’t narrowed your focus. If you know though there are materials you will use in large quantities, such as fabric or card stock, do some research and find your wholesale purchase options. Take advantage of any other sales or deals.

How to Sell Your Homemade Crafts on Your Facebook page

 

Millions of users are marketing homemade crafts on Facebook and it may appear easy. But thousands of businesses are vying for consumer attention so you will need a strategic Facebook marketing strategy or your homemade crafts business can go unnoticed. If you are marketing to potential consumers of homemade crafts, you need to grab their attention quickly, with high-resolution images and engaging videos of your craft products and your business. You need to inspire them to return to your page on a daily basis and click through your website to buy.

 

1. Launch a standalone, e-commerce website or an E-store on the website of a retailer that specializes in homemade crafts. You can use Easy or Artfire. Facebook provides a range of tools that helps you market products. New customers will be able to browse your homemade craft image gallery and make comments and share images of your products but they can’t buy anything without clicking through to an e-commerce website.

 

2. Open a Facebook account and set up a personal profile. Opening an account on the social network platform only requires an email address, username and password. He will need to set up a personal profile to access Facebook’s Page features, advertising and marketing tools. Launch a Facebook page, also known as a fan page. Follow steps in your profile’s drop-down menu to set up the page. It allows you to name it, add a logo, and add business location and contact information.

 

3. Upload as many images of your homemade crafts as possible in your pages Photo Album. This makes your page look like it is a hive of activity and encourages users to stick around. In the pages Status field, post images of new crops, videos of craft demonstrations or happenings at your business location. Update things such as upcoming craft shows, sales and coupon codes to entice your fans to click through to your homemade craft e-commerce site.

 

4. Build your Facebook Pages following a potential homemade craft customers by sharing it with your friends and asking for “Likes”. If you don’t have a large following you can pay Facebook for targeted marketing. Facebook allows you to set up affordable advertising budgets all within your means.

 

5. Keep your Facebook pages fans engaged by communing with them regularly. Regular communication engages Facebook users. Ask your fans about their favorite crafts, and the products they enjoy buying or making, and offer tips. Offer a daily craft special, to encourage fans to visit your page and your e-commerce site every day.